Credit card market strategies: Hong Kong financial institutions' prospective.

• Other Authors: Chan, Bo-ching Simon.
• Format: Others
• Language: English
• Published: Chinese University of Hong Kong 1995
• Subjects: Credit cards > Marketing; Credit cards > China > Hong Kong > Marketing; Financial institutions; Financial institutions > China > Hong Kong
• Online Access: http://library.cuhk.edu.hk/record=b5888587; http://repository.lib.cuhk.edu.hk/en/item/cuhk-320719

by Chan Bo Ching. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. === Includes bibliographical references (leaves 65). === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iii === LIST OF ILLUSTRATIONS --- p.v === LIST OF TABLES --- p.vi === Chapter === Chapter I. --- INTRODUCTION --- p.1 === Chapter 1. --- Basic Functions of credit card --- p.1 === Chapter 2. --- Significance and objectives of the study --- p.1 === Chapter 3. --- History of credit card --- p.3 === Chapter 4. --- Operations of credit card --- p.6 === Chapter II. --- METHODOLOGY AND LITERATURE REVIEW --- p.10 === Chapter III. --- THE DEVELOPMENT OF CREDIT CARD MARKET IN HONG KONG --- p.13 === Chapter IV. --- ANALYSIS OF STRATEGIES OF CREDIT CARD BUSINESS --- p.21 === Chapter 1. --- Macroenvironmental Analysis --- p.21 === Chapter 2. --- SWOT Analysis for Hong Kong Credit Card Market --- p.24 === Chapter 3. --- Analysis of Competitive Strategy by Michael Porter's Model --- p.27 === Chapter 4. --- Overall Strategies of Hong Kong Credit Card Operations --- p.36 === Chapter V. --- EMPIRICAL STUDY --- p.44 === Chapter 1. --- Market Leader --- p.44 === Chapter 2. --- Market Challengers --- p.46 === Chapter 3. --- Market Followers --- p.48 === Chapter 4. --- Market New Comers --- p.49 === Chapter 5. --- Withdrawer from International Card Market --- p.49 === Chapter VI. --- CONCLUSION --- p.51 === APPENDIX --- p.55 === Chapter 1. --- International Card Issuing Organizations in Hong Kong --- p.55 === Chapter 2. --- Hong Kong Market Share Analysis --- p.56 === Chapter 3. --- Development of Card Business (Credit and Charge Card) In Hong Kong (Major Milestones) --- p.58 === Chapter 4. --- Table of Dates of Establishing Credit Card Services --- p.62 === Chapter 5. --- Demographic Characteristics of Hong Kong --- p.63 === Chapter 6. --- Competitive Analysis - Hong Kong Market --- p.64 === BIBLIOGRAPHY --- p.65