Can Hongkong Telecom be the leader in the emerging Internet market in Hong Kong.
Cheng Wai Man, Candy. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. === Includes bibliographical references (leaves 65-66). === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iv === LIST OF FIGURES --- p.vii === LIST OF TABLES --- p.viii === Chapter Chapter1 --- Introduction --- p....
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| Format: | Others |
| Language: | English |
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Chinese University of Hong Kong
1996
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| Online Access: | http://library.cuhk.edu.hk/record=b5888647 http://repository.lib.cuhk.edu.hk/en/item/cuhk-320789 |
| Summary: | Cheng Wai Man, Candy. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. === Includes bibliographical references (leaves 65-66). === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iv === LIST OF FIGURES --- p.vii === LIST OF TABLES --- p.viii === Chapter Chapter1 --- Introduction --- p.1 === The Commercial Development of Internet in the US --- p.2 === Electronic Commerce is the Trend and Area of Competition --- p.4 === The Commercial Development of Internet in Hong Kong --- p.5 === High PC Penetration Facilitates Internet Pick-up --- p.7 === Chapter Chapter2 --- Internet Industry Analysis --- p.12 === Wholesaler -- The Backbone Network Carrier --- p.13 === Target Customers === Booming Demand on Leased Circuit Service === Intensified Competition with New Entrants === Regional Opportunity is the Main Issue === Retailers -- The Internet Service Provider (ISP) --- p.16 === Large ISPs Dominate === Enlarging Service Portfolio to Remain Competitive === ISP Exerts Great Substitution Force on On-line Service === On-line Service Providers --- p.20 === Losers and Winners === ISP Substituting Conventional On-line Service === New Entrants with a Hand on Internet === Collaboration Among the IT Players to Tap on the Emerging Market === Users --- p.24 === General Users Receptive to Internet === Corporate Users Demand High End Service === Customer Needs Determine Internet Access Employed === Chapter Chapter3 --- Commercial Opportunities For Hongkong Telecom with the Rising Internet Demand --- p.30 === The Golden Goose: ISDN --- p.31 === Regional Opportunities -- Hubbing Creates Entry Barrier --- p.33 === Development of Network Security as Value Added Service --- p.34 === Network Service Consultancy --- p.36 === Chapter Chapter4 --- Threats to Hongkong Telecom with the Rising Internet Demand --- p.37 === Revenue Migration --- p.37 === Customers Switching Brand --- p.38 === Pre-empt Local Competition --- p.39 === Chapter Chapter5 --- Competitive Advantages of Hongkong Telecom --- p.41 === Huge Customer Base Speeds Up Service Adoption --- p.41 === Unchallenged Credibility --- p.42 === Expertise in Network Configuration and LAN Management --- p.42 === Expertise in Developing Security System --- p.43 === Network Resource Abundance --- p.43 === Administrative Ability to Run an Internet Operation --- p.44 === Hi-tech Infrastructure for Future Development -- IMS --- p.45 === Differentiation -- Local Access in Overseas Possible --- p.46 === Chapter Chapter6 --- Strategic Integration and Positioning of HKT to Dominate the Internet Market --- p.48 === TCSL Internet --HKT as a Backbone Network Manager --- p.48 === Target Customers === Market Potential === Internet Access === Direct Competitors === Major Customer Benefits === Pricing === Major Service Offerings === Benefits to HKT === IMS On-line -- Internet-based On-line Service Provider --- p.52 === Target Customers === Internet Access === Direct Competitors === Major Customer Benefits === Pricing === Benefits to HKT === Chapter Chapter7 --- The HKT Challenges --- p.55 === Strategically Positioning of IMS On-Line and TCSL Internet --- p.55 === Extension of Core Business -- New Venture --- p.58 === High Overhead Balancing Off Profitability --- p.61 === Business Cannibalizing Each Other --- p.62 === Chapter Chapter8 --- "Conclusion -- ""Win Win"" Situation" --- p.64 === BIBLIOGRAPHY --- p.65 === Appendix 1: Growth Rate of Internet Users --- p.67 === Appendix 2: Commercial Addresses Comprise 51% of Internet Network Registration --- p.68 === Appendix 3: Internet Service Providers in Hong Kong --- p.69 === Appendix 4: Comparison Among ISPs on Service Offerings --- p.71 === Appendix 5: Network Configuration between Customer End and HKT CSL Internet Node --- p.73 |
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