Carbonated soft drinks market in China: battlefields of Coca-Cola, PepsiCo and Jianlibao.

• Other Authors: Cheung, Kin Ken.
• Format: Others
• Language: English
• Published: 1998
• Subjects: Soft drink industry > Case studies; Soft drink industry > China > Case studies; Carbonated beverage industry > Case studies; Carbonated beverage industry > China > Case studies
• Online Access: http://library.cuhk.edu.hk/record=b5889407; http://repository.lib.cuhk.edu.hk/en/item/cuhk-322118

by Cheung Kin, Ken, Ko Chi-Chung. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. === Includes bibliographical references (leaves 86-90). === ABSTRACT --- p.i === ACKNOWLEDGMENT --- p.iii === TABLE OF CONTENTS --- p.iv === LIST OF TABLES --- p.v === LIST OF CHARTS --- p.vii === Chapter CHAPTER I - --- INTRODUCTION --- p.1 === Market Definition --- p.1 === Market Size --- p.3 === Chapter CHAPTER II - --- METHODOLOGY --- p.5 === Chapter CHAPTER III - --- LITERATURE REVIEW --- p.7 === Chapter CHAPTER IV - --- CARBONATED SOFT DRINKS INDUSTRY IN CHINA --- p.11 === Industry Structure --- p.11 === Industry Analysis --- p.15 === Chapter CHAPTER V - --- CHARACTERISTICS OF THE CARBONATED SOFT DRINKS MARKET IN CHINA --- p.29 === Per-Capita Consumption --- p.29 === Multinationals' Cola war --- p.30 === National Brand Shares --- p.31 === Consumer Behavior --- p.32 === Chapter CHAPTER VI - --- "CASE STUDIES: COCA-COLA, PEPSICO AND JIANLIBAO" --- p.37 === Company Highlight --- p.37 === Production --- p.43 === Sales Turnover --- p.44 === Profitability --- p.45 === Marketing Mix --- p.46 === Regional Brand Shares --- p.52 === Chapter CHAPTER VII - --- SURVEY FINDINGS --- p.59 === Objectives --- p.59 === Methodology --- p.59 === Survey Results --- p.60 === Chapter CHAPTER VII --- IMPLICATIONS: KEY SUCCESS FACTORS --- p.66 === Chapter CHAPTER VIII --- CONCLUSION --- p.73 === Insights and Outlook --- p.74 === Study Constraints --- p.75 === Future Research --- p.75 === APPENDIX --- p.78 === BIBLIOGRAPHY --- p.86