Carbonated soft drinks market in China: battlefields of Coca-Cola, PepsiCo and Jianlibao.
by Cheung Kin, Ken, Ko Chi-Chung. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. === Includes bibliographical references (leaves 86-90). === ABSTRACT --- p.i === ACKNOWLEDGMENT --- p.iii === TABLE OF CONTENTS --- p.iv === LIST OF TABLES --- p.v === LIST OF CHARTS --- p.vii === Chap...
Other Authors: | |
---|---|
Format: | Others |
Language: | English |
Published: |
1998
|
Subjects: | |
Online Access: | http://library.cuhk.edu.hk/record=b5889407 http://repository.lib.cuhk.edu.hk/en/item/cuhk-322118 |
id |
ndltd-cuhk.edu.hk-oai-cuhk-dr-cuhk_322118 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-cuhk.edu.hk-oai-cuhk-dr-cuhk_3221182019-02-19T03:57:46Z Carbonated soft drinks market in China: battlefields of Coca-Cola, PepsiCo and Jianlibao. Soft drink industry--Case studies Soft drink industry--China--Case studies Carbonated beverage industry--Case studies Carbonated beverage industry--China--Case studies by Cheung Kin, Ken, Ko Chi-Chung. Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. Includes bibliographical references (leaves 86-90). ABSTRACT --- p.i ACKNOWLEDGMENT --- p.iii TABLE OF CONTENTS --- p.iv LIST OF TABLES --- p.v LIST OF CHARTS --- p.vii Chapter CHAPTER I - --- INTRODUCTION --- p.1 Market Definition --- p.1 Market Size --- p.3 Chapter CHAPTER II - --- METHODOLOGY --- p.5 Chapter CHAPTER III - --- LITERATURE REVIEW --- p.7 Chapter CHAPTER IV - --- CARBONATED SOFT DRINKS INDUSTRY IN CHINA --- p.11 Industry Structure --- p.11 Industry Analysis --- p.15 Chapter CHAPTER V - --- CHARACTERISTICS OF THE CARBONATED SOFT DRINKS MARKET IN CHINA --- p.29 Per-Capita Consumption --- p.29 Multinationals' Cola war --- p.30 National Brand Shares --- p.31 Consumer Behavior --- p.32 Chapter CHAPTER VI - --- "CASE STUDIES: COCA-COLA, PEPSICO AND JIANLIBAO" --- p.37 Company Highlight --- p.37 Production --- p.43 Sales Turnover --- p.44 Profitability --- p.45 Marketing Mix --- p.46 Regional Brand Shares --- p.52 Chapter CHAPTER VII - --- SURVEY FINDINGS --- p.59 Objectives --- p.59 Methodology --- p.59 Survey Results --- p.60 Chapter CHAPTER VII --- IMPLICATIONS: KEY SUCCESS FACTORS --- p.66 Chapter CHAPTER VIII --- CONCLUSION --- p.73 Insights and Outlook --- p.74 Study Constraints --- p.75 Future Research --- p.75 APPENDIX --- p.78 BIBLIOGRAPHY --- p.86 Cheung, Kin Ken. Ko, Chi-Chung. Chinese University of Hong Kong Graduate School. Division of Business Administration. 1998 Text bibliography print vii, 90 leaves : ill., map ; 30 cm. cuhk:322118 http://library.cuhk.edu.hk/record=b5889407 eng China China Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) http://repository.lib.cuhk.edu.hk/en/islandora/object/cuhk%3A322118/datastream/TN/view/Carbonated%20soft%20drinks%20market%20in%20China%20%3A%20battlefields%20of%20Coca-Cola%2C%20PepsiCo%20and%20Jianlibao.jpghttp://repository.lib.cuhk.edu.hk/en/item/cuhk-322118 |
collection |
NDLTD |
language |
English |
format |
Others
|
sources |
NDLTD |
topic |
Soft drink industry--Case studies Soft drink industry--China--Case studies Carbonated beverage industry--Case studies Carbonated beverage industry--China--Case studies |
spellingShingle |
Soft drink industry--Case studies Soft drink industry--China--Case studies Carbonated beverage industry--Case studies Carbonated beverage industry--China--Case studies Carbonated soft drinks market in China: battlefields of Coca-Cola, PepsiCo and Jianlibao. |
description |
by Cheung Kin, Ken, Ko Chi-Chung. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. === Includes bibliographical references (leaves 86-90). === ABSTRACT --- p.i === ACKNOWLEDGMENT --- p.iii === TABLE OF CONTENTS --- p.iv === LIST OF TABLES --- p.v === LIST OF CHARTS --- p.vii === Chapter CHAPTER I - --- INTRODUCTION --- p.1 === Market Definition --- p.1 === Market Size --- p.3 === Chapter CHAPTER II - --- METHODOLOGY --- p.5 === Chapter CHAPTER III - --- LITERATURE REVIEW --- p.7 === Chapter CHAPTER IV - --- CARBONATED SOFT DRINKS INDUSTRY IN CHINA --- p.11 === Industry Structure --- p.11 === Industry Analysis --- p.15 === Chapter CHAPTER V - --- CHARACTERISTICS OF THE CARBONATED SOFT DRINKS MARKET IN CHINA --- p.29 === Per-Capita Consumption --- p.29 === Multinationals' Cola war --- p.30 === National Brand Shares --- p.31 === Consumer Behavior --- p.32 === Chapter CHAPTER VI - --- "CASE STUDIES: COCA-COLA, PEPSICO AND JIANLIBAO" --- p.37 === Company Highlight --- p.37 === Production --- p.43 === Sales Turnover --- p.44 === Profitability --- p.45 === Marketing Mix --- p.46 === Regional Brand Shares --- p.52 === Chapter CHAPTER VII - --- SURVEY FINDINGS --- p.59 === Objectives --- p.59 === Methodology --- p.59 === Survey Results --- p.60 === Chapter CHAPTER VII --- IMPLICATIONS: KEY SUCCESS FACTORS --- p.66 === Chapter CHAPTER VIII --- CONCLUSION --- p.73 === Insights and Outlook --- p.74 === Study Constraints --- p.75 === Future Research --- p.75 === APPENDIX --- p.78 === BIBLIOGRAPHY --- p.86 |
author2 |
Cheung, Kin Ken. |
author_facet |
Cheung, Kin Ken. |
title |
Carbonated soft drinks market in China: battlefields of Coca-Cola, PepsiCo and Jianlibao. |
title_short |
Carbonated soft drinks market in China: battlefields of Coca-Cola, PepsiCo and Jianlibao. |
title_full |
Carbonated soft drinks market in China: battlefields of Coca-Cola, PepsiCo and Jianlibao. |
title_fullStr |
Carbonated soft drinks market in China: battlefields of Coca-Cola, PepsiCo and Jianlibao. |
title_full_unstemmed |
Carbonated soft drinks market in China: battlefields of Coca-Cola, PepsiCo and Jianlibao. |
title_sort |
carbonated soft drinks market in china: battlefields of coca-cola, pepsico and jianlibao. |
publishDate |
1998 |
url |
http://library.cuhk.edu.hk/record=b5889407 http://repository.lib.cuhk.edu.hk/en/item/cuhk-322118 |
_version_ |
1718980325145575424 |