The effect of TV commercials on consumption behaviors of children in Hong Kong.

• Other Authors: Pok, Fook Sun.
• Format: Others
• Language: English
• Published: 1997
• Subjects: Consumer behavior > Effect of television advertising on; Consumer behavior > Effect of television advertising on > China > Hong Kong; Child consumers; Child consumers > Effect of television advertising on > China > Hong Kong; Television advertising and children; Television advertising and children > China > Hong Kong; Television advertising; Television advertising > China > Hong Kong
• Online Access: http://library.cuhk.edu.hk/record=b5889153; http://repository.lib.cuhk.edu.hk/en/item/cuhk-322690

by Pok Fook Sun. === Questionnaire in Chinese. === Thesis (M.Phil.)--Chinese University of Hong Kong, 1997. === Includes bibliographical references (leaves 134-141). === Acknowledgments --- p.i === Abstract --- p.ii === Chapter Chapter 1: --- Introduction --- p.1 === Chapter Chapter 2: --- Literature Review --- p.5 === Chapter A. --- Regulation of TV Commercials --- p.5 === Chapter B. --- Areas of Concern --- p.7 === Chapter C. --- Understanding the Selling Intent of TV Ads --- p.9 === Chapter D. --- "Effects of TV ads on Children's Cognitions, Attitudes, and Behaviors" --- p.10 === Chapter E. --- Effects of TV Ads on Consumption Behaviors --- p.12 === Chapter F. --- Effects of TV Ads and the Parental Influence on Children's Consumption Behaviors --- p.17 === Chapter G. --- Findings from Local Researches --- p.18 === Chapter Chapter 3: --- Theoretical Framework --- p.22 === Chapter A. --- Overview --- p.22 === Chapter B. --- Theory of Consumer Socialization --- p.23 === Chapter C. --- A Conceptual Framework for Consumer Socialization --- p.27 === Chapter Chapter 4: --- Research Design --- p.32 === Chapter A. --- Research Objectives --- p.32 === Chapter B. --- Variables and Operational Definition --- p.33 === Chapter C. --- Hypotheses --- p.40 === Chapter D. --- Sampling --- p.45 === Chapter E. --- Data Collection --- p.45 === Chapter F. --- Coding Procedure --- p.46 === Chapter G. --- Statistical Analysis --- p.47 === Chapter Chapter 5: --- Data Analysis --- p.49 === Chapter A. --- Respondents' Profile --- p.49 === Chapter B. --- Scales Reliability --- p.61 === Chapter C. --- Hypotheses Testing --- p.68 === Chapter Chapter 6: --- Discussion of Research Findings and Implications --- p.96 === Chapter A. --- Overview --- p.96 === Chapter B. --- Effects of Social Structural Variable --- p.96 === Chapter C. --- Effects of Age --- p.101 === Chapter D. --- Effects of Socialization Agents --- p.102 === Chapter E. --- Implications --- p.108 === Appendix === Chapter I. --- Television Code of Practice on Advertising Standards --- p.115 === Chapter II. --- "Enrollment Statistics, Hong Kong Education Department, 1995-96" --- p.118 === Chapter III. --- List of Sampling Units --- p.119 === Chapter IV. --- Sample Letter of Request --- p.120 === Chapter V. --- Sample Questionnaire (English Version) --- p.121 === Chapter VI. --- Sample Questionnaire (Chinese Version) --- p.128 === References --- p.134