Dietary supplements: why & why not?.

• Other Authors: Sum, Mei Lin.
• Format: Others
• Language: English
• Published: 2000
• Subjects: Dietary supplements > Marketing; Dietary supplements > China > Hong Kong > Marketing; Consumer behavior; Consumer behavior > China > Hong Kong; Consumers > Attitudes; Consumers > China > Hong Kong > Attitudes
• Online Access: http://library.cuhk.edu.hk/record=b5895782; http://repository.lib.cuhk.edu.hk/en/item/cuhk-322940

by Sum Mei Lin. === Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. === Includes bibliographical references (leaves 80-81). === Questionnaire also in Chinese. === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iii === LIST OF FIGURES AND TABLES --- p.v === CHAPTER === Chapter I. --- INTRODUCTION --- p.1 === Business Problem --- p.1 === Background --- p.2 === Research Objectives --- p.5 === Chapter II. --- LITERATURE REVIEW --- p.6 === Conceptual Framework --- p.6 === Conceptual Model --- p.8 === Hypotheses --- p.10 === Chapter III. --- METHODOLOGY --- p.13 === Research Design --- p.13 === Operationalization --- p.13 === Sample and Sampling Method --- p.16 === Data Collection --- p.16 === Data Analysis --- p.17 === Chapter IV. --- RESULTS AND DISCUSSION --- p.19 === Measurement Model --- p.19 === Chapter ´Ø --- Reliability of Measurement === Chapter ´Ø --- Validity of Measuremet === Structural Model --- p.22 === Chapter ´Ø --- Model Fit === Chapter ´Ø --- Parameter Estimates and Variance Explained === Model Refinement --- p.25 === Chapter ´Ø --- Model 2 - Reliability and Validity of Measurement === Chapter ´Ø --- Model 2 - Fit and Structural Equations === Discussion --- p.30 === Chapter V. --- CONCLUSION --- p.34 === Managerial Implications --- p.35 === Chapter ´Ø --- Fostering Favorable Norm === Chapter ´Ø --- "Reducing Disapproval from Family, Friends and Colleagues" === Chapter ´Ø --- Cultivating Favorable Attitude === Limitations --- p.42 === Future Research Directions --- p.44 === APPENDIX === Chapter I --- Questionnaire - English --- p.46 === Chapter II --- Questionnaire - Bilingual --- p.50 === Chapter III --- Sample Distribution of Age Group and Salary Range --- p.54 === Chapter IV --- Sample Distribution of Employer's Industry and Gender --- p.55 === Chapter V --- SPSS Output for Scale Reliability Analysis --- p.56 === Chapter VI --- LISREL Output for Model1 --- p.65 === Chapter VII --- LISREL Output for Model2 --- p.73 === BIBLIOGRAPHY --- p.80