Image capital: a case study of the spatialization and semioticization processes at Hengdian World Studios.

• Other Authors: Zhou, Peixia.
• Format: Others
• Language: English; Chinese
• Published: 2012
• Subjects: Image (Philosophy); Culture > Economic aspects; Economics > Sociological aspects; Motion picture industry
• Online Access: http://library.cuhk.edu.hk/record=b5549512; http://repository.lib.cuhk.edu.hk/en/item/cuhk-327957

本文提出「影像/形象資本」作為考察影像/形象、資本及權間關係的工具。「影像/形象資本」發展至自布爾迪卮的文化資本，但「影像/形象」資本把焦點放在視覺或形象資源如何在文化/經濟、生產/消費以及上層建築/下層建構界線越趨模糊的符號空間經濟主導代，成為文化場域中新的權資源。 === 透過考察橫店影視城一個結合影視生產及遊的中國影城生產地域化及經濟符號化的過程，本文嘗試對「影像/形象資本」的概作深入的分析。沿著布爾迪卮的框架，影視城被視為一個由擁有同影像/形象資本的能動者構成的場域，而這些能動者自在地及跨境的生產及消費網絡。在橫店影視城生產、積與轉換的過程的探中，本文嘗試回答：一)影像/形象在文化場域中的功能及其轉換為經濟或其他資本的條件；二) 影像/形象資本在國際文化分工成員中的分佈以及其結構對影像資本的價值及轉換的影響。第一條問題旨在闡釋經濟符號化的過程，第二條問題則希望剖析影像/形象與資本主義結下的地域分工以及動政治。作為一個可以同時探究影像帶的可能性及限制的概，影像/形象資本把媒介影像的研究，從批判學派對影像呈現的控制及霸權形成，展至影像對同能動者、以至在符號經濟時代中冒升的社會機構所產生的建設性及壓迫性的權的多重探索。 === This thesis develops the concept of image capital to investigate the relationship between image, capital and power. Image capital is built on Bourdieu's concept of cultural capital, but looks specifically into how visual and imagery resources becomes a power at stake in the cultural field at the juncture of the economies of signs and space featured by growing convergence of culture and the economy and subsequent blurring of the boundaries between base/superstructure and production/consumption. === The concept of image capital is examined through the case study of the spatialization and the semioticization processes of Hengdian World Studios, a China studio complex that serves domestic and international film and TV productions and operates film studio tourism. The studio, as a case, is theorized as a field which is constituted by different agents with various forms of image capital, including those embedded in local as well as transnational production and consumption networks. The processes of production, accumulation and conversion of image capital at the field of Hengdian World Studios are investigated to chart 1) how image functions as a form of capital at stake in the cultural field and how it can be converted into other forms of capital; 2) how the distribution of image capital is structured amongst agents in the field and how this structure influences the value and conversion rate image capital to other forms of capital. The first question aims at studying the semioticization process, whilst the second attempts to scrutinize the spatialization and the labor politics underpinning the alliance of image and capitalism. By theorizing image as Bourdieusean form of capital and examining both its enabling possibilities and constraints, this thesis sheds light on the study of media images by steering beyond ideological control to both the productive and repressive power of images onto different agents as well as the social intuitions of the up and rising economies of sign and space. === Detailed summary in vernacular field only. === Detailed summary in vernacular field only. === Chow, Pui Ha. === Thesis (Ph.D.)--Chinese University of Hong Kong, 2012. === Includes bibliographical references (leaves [419-439]). === Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web. === Abstract also in Chinese. === ABSTRACT === 摘要 === ACKNOWLEDGMENTS === TABLE OF CONTENT === Chapter CHAPTER I --- Introduction --- p.1 === Chapter CHAPTER II --- Image and Capitalism --- p.21 === Marx's capital and critical media theories on image studies --- p.21 === Political economies of signs and the media --- p.26 === Implications of the political economy of signs on critical Marxist media theories --- p.31 === Alternative frameworks for the study of image and capitalism: End of Production and Labor or NICL? Or Bridging capital and labor in image production and consumption? --- p.38 === Chapter CHAPTER III --- Bourdieu's Capital, Field and Habitus --- p.51 === Bourdieu's concept of Capital --- p.52 === Field and Habitus --- p.63 === Theoretical implications of habitus and field of Bouredieusean capital --- p.71 === Chapter CHAPTER IV --- Field Theory of Cultural Production and the Political Economy of Signs --- p.76 === The field of cultural production --- p.77 === The field of cultural production and the political economies of signs and space --- p.91 === Image Capital and the political economies of signs and space --- p.105 === Chapter CHAPTER V --- Image Capital, Field and Film Studio --- p.112 === Intercontextuality: Contextual knowledge, globalization and field --- p.113 === Film Studio, image capital and field --- p.117 === Research question, design and method --- p.124 === Chapter CHAPTER VI --- The Development of Film Studio Complex --- p.135 === The emergence of film studio complex in the global field --- p.135 === Transformation of China's National Field of Cultural Production --- p.144 === Conclusion: Studio complex, image capital, and field of cultural production --- p.170 === Chapter CHAPTER VII --- Spatialization: Hengdian as a Field of Cultural Production --- p.176 === Iron Road: co-production, image capital, and boundaries negotations --- p.179 === Hengdian World Studios as Image Factory --- p.192 === Conclusion: the image factory flying beyond the place --- p.219 === Chapter CHAPTER VIII --- Semioticization: Capitalizing Image and the Mediation of Production and Consumption --- p.227 === Image capital and film-induced tourism --- p.228 === Capitalizing image at Hengdian World Studios --- p.237 === Key Image Labors --- p.252 === Chinese Hollywood: the negotiations and struggles in the capitalization of the global and the national imagination --- p.261 === Conclusion --- p.271 === Chapter CHAPTER IX --- Image Capital and Tourist Consumption: Gaze, Class and Prosumption --- p.275 === Image capital and tourist consumption --- p.276 === Tourist gaze at Hengdian World Studios --- p.284 === Image Capital, class and prosumption --- p.314 === Chapter CHAPTER X --- Image Capital and Place-Making --- p.339 === Hardware make-up: physical infrastructure engineering --- p.341 === Software make-up: lifestyle formation --- p.345 === Place branding --- p.365 === Chapter CHAPTER XI --- Conclusion: Image, Capital and Power --- p.372 === Image as capital --- p.374 === Forms of image capital --- p.376 === Functions of image capital --- p.382 === Image capital: semioticization and spatialization --- p.400