The Effects of Relationship Marketing on Brand Equity
Relationship marketing practices have become ubiquitous in the consumer domain and their effects on various consumer behaviors are well documented. At the same time, branding strategies are widely utilized as well and their effect on consumer behavior is also well documented. What is not known is ho...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-0874 |