Consumer Acceptance of Online Customization for Apparel

As online markets grow and become increasingly competitive, customization is becoming recognized as an important tool to satisfy and retain e-commerce customers. By adopting customization, the apparel industry may have a greater potential than ever before of being successful in e-commerce. While pre...

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Bibliographic Details
Other Authors: Cho, Hira (authoraut)
Format: Others
Published: Florida State University
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