The influence of hotel product innovation on customer loyalty in Cape Town
Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2017. === The study identifies and examines evidence on how customer loyalty is influenced by hotel product innovation. This examination helps to understand differentiation and the competitive benefits of innovation i...
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| Language: | en |
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Cape Peninsula University of Technology
2017
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| Online Access: | http://hdl.handle.net/20.500.11838/2548 |