RELATIONSHIP BETWEEN EDUCATIONAL BACKGROUND OF OWNERS OF SMALLER BUSINESSES AND THE PRACTICE OF MARKETING RESEARCH: CASE OF HAIR SALONS IN DR R.S. MOMPATI DISTRICT IN NORTH-WEST PROVINCE, SOUTH AFRICA
Published Article === This exploratory study employed mainly quantitative and some elements of qualitative methods to analyse interview data emerged from both informal interviews and questionnaire on 280 salon operators. This study focused on the educational background of the owners of smaller bu...
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Interim : Interdisciplinary Journal, Vol 13, Issue 2: Central University of Technology Free State Bloemfontein
2015
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Online Access: | http://hdl.handle.net/11462/285 |
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ndltd-netd.ac.za-oai-union.ndltd.org-cut-oai-ir.cut.ac.za-11462-2852016-03-16T03:59:04Z RELATIONSHIP BETWEEN EDUCATIONAL BACKGROUND OF OWNERS OF SMALLER BUSINESSES AND THE PRACTICE OF MARKETING RESEARCH: CASE OF HAIR SALONS IN DR R.S. MOMPATI DISTRICT IN NORTH-WEST PROVINCE, SOUTH AFRICA Amoakoh, E.O. Central University of Technology Free State Bloemfontein Marketing research marketing research activities hair salons Dr R.S Mompati district Published Article This exploratory study employed mainly quantitative and some elements of qualitative methods to analyse interview data emerged from both informal interviews and questionnaire on 280 salon operators. This study focused on the educational background of the owners of smaller businesses as a factor related to the engagement in the marketing research within hair salon business in Dr. R.S Mompati district in the North-West Province of South Africa. The findings revealed that even though majority of the operators did not engage in marketing research, those who collected information on certain marketing research activities may have been influenced by their educational background. Thus it is postulated that the higher the educational background, the more likely it is that hair salons conduct marketing research. The author discusses the implication of the findings for smaller businesses to engage in marketing research, the value of the study, recommendation for further research and limitations of the study. 2015-08-12T08:31:00Z 2015-08-12T08:31:00Z 2014 2014 Article 1684498x http://hdl.handle.net/11462/285 en_US Interim : Interdisciplinary Journal;Vol 13, Issue 2 Central University of Technology Free State Bloemfontein 95 424 bytes, 1file Application/PDF Interim : Interdisciplinary Journal, Vol 13, Issue 2: Central University of Technology Free State Bloemfontein |
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en_US |
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Others
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Marketing research marketing research activities hair salons Dr R.S Mompati district |
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Marketing research marketing research activities hair salons Dr R.S Mompati district Amoakoh, E.O. RELATIONSHIP BETWEEN EDUCATIONAL BACKGROUND OF OWNERS OF SMALLER BUSINESSES AND THE PRACTICE OF MARKETING RESEARCH: CASE OF HAIR SALONS IN DR R.S. MOMPATI DISTRICT IN NORTH-WEST PROVINCE, SOUTH AFRICA |
description |
Published Article === This exploratory study employed mainly quantitative and some elements of
qualitative methods to analyse interview data emerged from both informal
interviews and questionnaire on 280 salon operators. This study focused on the
educational background of the owners of smaller businesses as a factor related
to the engagement in the marketing research within hair salon business in Dr.
R.S Mompati district in the North-West Province of South Africa. The findings
revealed that even though majority of the operators did not engage in marketing
research, those who collected information on certain marketing research
activities may have been influenced by their educational background. Thus it is
postulated that the higher the educational background, the more likely it is that
hair salons conduct marketing research. The author discusses the implication of
the findings for smaller businesses to engage in marketing research, the value of
the study, recommendation for further research and limitations of the study. |
author2 |
Central University of Technology Free State Bloemfontein |
author_facet |
Central University of Technology Free State Bloemfontein Amoakoh, E.O. |
author |
Amoakoh, E.O. |
author_sort |
Amoakoh, E.O. |
title |
RELATIONSHIP BETWEEN EDUCATIONAL BACKGROUND OF OWNERS OF SMALLER BUSINESSES AND THE PRACTICE OF MARKETING RESEARCH: CASE OF HAIR SALONS IN DR R.S. MOMPATI DISTRICT IN NORTH-WEST PROVINCE, SOUTH AFRICA |
title_short |
RELATIONSHIP BETWEEN EDUCATIONAL BACKGROUND OF OWNERS OF SMALLER BUSINESSES AND THE PRACTICE OF MARKETING RESEARCH: CASE OF HAIR SALONS IN DR R.S. MOMPATI DISTRICT IN NORTH-WEST PROVINCE, SOUTH AFRICA |
title_full |
RELATIONSHIP BETWEEN EDUCATIONAL BACKGROUND OF OWNERS OF SMALLER BUSINESSES AND THE PRACTICE OF MARKETING RESEARCH: CASE OF HAIR SALONS IN DR R.S. MOMPATI DISTRICT IN NORTH-WEST PROVINCE, SOUTH AFRICA |
title_fullStr |
RELATIONSHIP BETWEEN EDUCATIONAL BACKGROUND OF OWNERS OF SMALLER BUSINESSES AND THE PRACTICE OF MARKETING RESEARCH: CASE OF HAIR SALONS IN DR R.S. MOMPATI DISTRICT IN NORTH-WEST PROVINCE, SOUTH AFRICA |
title_full_unstemmed |
RELATIONSHIP BETWEEN EDUCATIONAL BACKGROUND OF OWNERS OF SMALLER BUSINESSES AND THE PRACTICE OF MARKETING RESEARCH: CASE OF HAIR SALONS IN DR R.S. MOMPATI DISTRICT IN NORTH-WEST PROVINCE, SOUTH AFRICA |
title_sort |
relationship between educational background of owners of smaller businesses and the practice of marketing research: case of hair salons in dr r.s. mompati district in north-west province, south africa |
publisher |
Interim : Interdisciplinary Journal, Vol 13, Issue 2: Central University of Technology Free State Bloemfontein |
publishDate |
2015 |
url |
http://hdl.handle.net/11462/285 |
work_keys_str_mv |
AT amoakoheo relationshipbetweeneducationalbackgroundofownersofsmallerbusinessesandthepracticeofmarketingresearchcaseofhairsalonsindrrsmompatidistrictinnorthwestprovincesouthafrica |
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1718204595920961536 |