The use of colour as a tool for propaganda

Published Article === The main objective of this paper is to point out the crucial role that colour plays in human perception of stimuli, and how we may use this information to promote and enhance our communicational objectives. If we can educate consumers to use colour codes at the point of purchas...

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Main Author:	Kleynhans, J.H.
Other Authors:	Central University of Technology Free State Bloemfontein
Format:	Others
Language:	en_US
Published:	Interim : Interdisciplinary Journal, Vol 6, Issue 1: Central University of Technology Free State Bloemfontein 2015
Subjects:	Colour Propaganda Non-verbal education
Online Access:	http://hdl.handle.net/11462/399

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spelling	ndltd-netd.ac.za-oai-union.ndltd.org-cut-oai-ir.cut.ac.za-11462-3992016-03-16T03:59:04Z The use of colour as a tool for propaganda Kleynhans, J.H. Central University of Technology Free State Bloemfontein Colour Propaganda Non-verbal education Published Article The main objective of this paper is to point out the crucial role that colour plays in human perception of stimuli, and how we may use this information to promote and enhance our communicational objectives. If we can educate consumers to use colour codes at the point of purchase, we will assist them to make the best purchasing decision and in the end save the consumer money. 2015-09-07T09:59:58Z 2015-09-07T09:59:58Z 2007 2007 Article 1684498X http://hdl.handle.net/11462/399 en_US Interim : Interdisciplinary Journal;Vol 6, Issue 1 Central University of Technology Free State Bloemfontein 36 107 bytes, 1 file Application/PDF Interim : Interdisciplinary Journal, Vol 6, Issue 1: Central University of Technology Free State Bloemfontein
collection	NDLTD
language	en_US
format	Others
sources	NDLTD
topic	Colour Propaganda Non-verbal education
spellingShingle	Colour Propaganda Non-verbal education Kleynhans, J.H. The use of colour as a tool for propaganda
description	Published Article === The main objective of this paper is to point out the crucial role that colour plays in human perception of stimuli, and how we may use this information to promote and enhance our communicational objectives. If we can educate consumers to use colour codes at the point of purchase, we will assist them to make the best purchasing decision and in the end save the consumer money.
author2	Central University of Technology Free State Bloemfontein
author_facet	Central University of Technology Free State Bloemfontein Kleynhans, J.H.
author	Kleynhans, J.H.
author_sort	Kleynhans, J.H.
title	The use of colour as a tool for propaganda
title_short	The use of colour as a tool for propaganda
title_full	The use of colour as a tool for propaganda
title_fullStr	The use of colour as a tool for propaganda
title_full_unstemmed	The use of colour as a tool for propaganda
title_sort	use of colour as a tool for propaganda
publisher	Interim : Interdisciplinary Journal, Vol 6, Issue 1: Central University of Technology Free State Bloemfontein
publishDate	2015
url	http://hdl.handle.net/11462/399
work_keys_str_mv	AT kleynhansjh theuseofcolourasatoolforpropaganda AT kleynhansjh useofcolourasatoolforpropaganda
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The use of colour as a tool for propaganda

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