Price perceptions of international visitors to South Africa
Published Article === The question often arises as to how aware consumers are of prices of products and how much they are willing to pay for particular products. Research indicates that 'excellent value for money' is rated as the number one priority by consumers. In economically challengin...
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Journal for New Generation Sciences, Vol 8, Issue 3: Central University of Technology, Free State, Bloemfontein
2015
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Online Access: | http://hdl.handle.net/11462/567 |
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ndltd-netd.ac.za-oai-union.ndltd.org-cut-oai-ir.cut.ac.za-11462-5672016-03-16T03:59:04Z Price perceptions of international visitors to South Africa Haarhoff, R. Strydom, A.J. Central University of Technology, Free State, Bloemfontein Destination Price perception Published Article The question often arises as to how aware consumers are of prices of products and how much they are willing to pay for particular products. Research indicates that 'excellent value for money' is rated as the number one priority by consumers. In economically challenging conditions, tourists have become more price sensitive and prices charged will influence their decision-making. South Africa, as a destination, must ensure that prices charged for tourism products meet tourists' expectations and therefore research on the price perceptions in relation to major products that international tourists spend money on whilst on holiday, becomes important. As point of departure, it should be possible to establish the difference, if any, between what the tourists expected to pay for specific tourism products, and what they actually paid. 2015-09-29T14:02:59Z 2015-09-29T14:02:59Z 2010 2010 Article 16844998 http://hdl.handle.net/11462/567 en_US Journal for New Generation Sciences;Vol 8, Issue 3 Central University of Technology, Free State, Bloemfontein 1 720 298 bytes, 1 file Application/PDF Journal for New Generation Sciences, Vol 8, Issue 3: Central University of Technology, Free State, Bloemfontein |
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Destination Price perception Haarhoff, R. Strydom, A.J. Price perceptions of international visitors to South Africa |
description |
Published Article === The question often arises as to how aware consumers are of prices of products and how much they are willing to pay for particular products. Research indicates that 'excellent value for money' is rated as the number one priority by consumers. In economically challenging conditions, tourists have become more price sensitive and prices charged will influence their decision-making. South Africa, as a destination, must ensure that prices charged for tourism products meet tourists' expectations and therefore research on the price perceptions in relation to major products that international tourists spend money on whilst on holiday, becomes important. As point of departure, it should be possible to establish the difference, if any, between what the tourists expected to pay for specific tourism products, and what they actually paid. |
author2 |
Central University of Technology, Free State, Bloemfontein |
author_facet |
Central University of Technology, Free State, Bloemfontein Haarhoff, R. Strydom, A.J. |
author |
Haarhoff, R. Strydom, A.J. |
author_sort |
Haarhoff, R. |
title |
Price perceptions of international visitors to South Africa |
title_short |
Price perceptions of international visitors to South Africa |
title_full |
Price perceptions of international visitors to South Africa |
title_fullStr |
Price perceptions of international visitors to South Africa |
title_full_unstemmed |
Price perceptions of international visitors to South Africa |
title_sort |
price perceptions of international visitors to south africa |
publisher |
Journal for New Generation Sciences, Vol 8, Issue 3: Central University of Technology, Free State, Bloemfontein |
publishDate |
2015 |
url |
http://hdl.handle.net/11462/567 |
work_keys_str_mv |
AT haarhoffr priceperceptionsofinternationalvisitorstosouthafrica AT strydomaj priceperceptionsofinternationalvisitorstosouthafrica |
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1718204692411973632 |