Consumer information innovation for South African tour operators

• Main Authors: Potgieter, M., De Jager, J.W., Van Heerden, C.H.
• Other Authors: Central University of Technology, Free State, Bloemfontein
• Format: Others
• Language: en_US
• Published: Journal for New Generation Sciences, Vol 9, Issue 2: Central University of Technology, Free State, Bloemfontein 2015
• Subjects: Tour operators; Consumers; Information systems; Innovation; South Africa
• Online Access: http://hdl.handle.net/11462/591

Published Article === The purpose of this paper is to investigate the consumer-related information tour operators in South African have access to. Data was obtained by means of a self-administered computer-aided questionnaire forwarded to 1 000 tour operators; it was viewed by 360 tour operators and a response rate of 42,45% was achieved. The results indicate that 68,4% are satisfied with their information systems while a concerning low 34,9% 'Agree' that their information systems do provide them with consumer-related information. Tour operators will not be in a position to satisfy the dynamic needs and wants of today's tourists, unless there is information system innovation.