Building brand loyalty within selected segments of the South African fast moving consumer goods market
The rapidly increasing competitiveness within the fast-moving consumer goods (FMCG) market compels an organisation within this market to not only entice consumers to purchase the organisation’s brand, but also to keep these consumers purchasing the brand. It is therefore essential that an organisati...
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| Format: | Others |
| Language: | English |
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Port Elizabeth Technikon
2002
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| Online Access: | http://hdl.handle.net/10948/d1002108 |