A destination identity framework for Nelson Mandela Bay
Place branding has grown in popularity since the late 1990s. In this regard, place branding is an endeavour to not only construct an image or message of a place but also to communicate and manage it. Place branding can be viewed from a functionalist point of view as a strategic instrument to be mana...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2016
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| Online Access: | http://hdl.handle.net/10948/5565 |