| Summary: | This dissertation represents one of the limited South African studies that attempts to estimate the recreational value of the identified set of bathing beaches within the local municipal area of the Nelson Mandela Bay (NMB). More formally, this research presents the findings of selected stated preference study used for the monetary measurement of the benefits of the improvements to the NMB bathing coastlines. Using the choice experiment method, this dissertation examines the beach users’ preferences for beach management at various beaches in NMB. The choice experiment analysis was designed to elicit individuals’ willingness to pay for the selected changes. The results are used to assess the relative importance of each beach characteristic identified. The survey is implemented on the users of beaches in NMB. The beach characteristics or attributes by focus group discussions were namely (1) bathing water quality (2) public safety by means of visible policing (3) the presence of dog mess on beaches and (4) availability of lifeguards on duty. The monetary attribute selected by focus groups as most appropriate was an additional environmental water charge. The five attributes had varying levels, one corresponding to the current scenario (status quo) and the other levels to the marginal change. These attributes and their levels were combined to generate different management options, each associated with a 'monetary price'. Respondents were asked to choose their preferred alternative within the choice sets, each consisting of three management options where one alternative was the status quo. The estimation strategy consisted of estimating a conditional logit model. Results revealed that people are willing to pay to (1) keep the water quality at the excellent current level (2) for improvements in public safety through visible policing (3) the continued of the presence of dogs on beaches and (4) for an increase in the number of lifesavers on the bathing beaches. The findings of the analysis are used to inform the Nelson Mandela Bay Metropolitan Municipality (NMBM) on the improvements most preferred by beach users in the context of beach management.
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