Hijacking feminism: representations of the new woman in South African television advertising practice
This study examines the extent to which feminism has been appropriated by the consumer culture. As the relationship between consumerism and patriarchy continues to dominate global economic and social practices, this appropriation points to a denial of the social and political importance of the femin...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2005
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| Online Access: | http://hdl.handle.net/10948/381 |