An analysis of the roles of public relations practitioners in Kampala, Uganda
There is lack of a strategic body of literature and books of the practice of public relations (PR) in Uganda. This prohibits the public relations practitioners to participate in African and disadvantages the PR practitioners in terms of participating in African and global debates about their discipl...
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ndltd-netd.ac.za-oai-union.ndltd.org-nmmu-vital-84002017-12-21T04:22:42ZAn analysis of the roles of public relations practitioners in Kampala, UgandaNabukeera, YudayaPublic relations personnel -- Kampala -- UgandaPublic relations -- Kampala -- UgandaThere is lack of a strategic body of literature and books of the practice of public relations (PR) in Uganda. This prohibits the public relations practitioners to participate in African and disadvantages the PR practitioners in terms of participating in African and global debates about their discipline. The lack of knowledge in PR has an impact on the way practitioners carry out their duties in an organisation and it also has an impact on the way top management views practitioners. This treatise focuses on PR practitioners in Kampala, Uganda. The research focused on global literature on what roles practitioners carried out in the rest of the world, and this was then compared with the roles of Ugandan practitioners The research discusses current literature in the field of roles research and empirically analyses the role of technician, manager and strategist in Uganda. The data was collected by means of a self-administered questionnaire mainly through email and door-to-door distribution of questionnaires and lastly through telephone interviews. The research was conducted in the Kampala District. The majority of the practitioners in Uganda currently do not fulfill the roles of technician, manager and strategic role.Nelson Mandela Metropolitan UniversityFaculty of Arts2006ThesisMastersMAviii, 124 leavespdfvital:8400http://hdl.handle.net/10948/838EnglishNelson Mandela Metropolitan University |
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English |
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Others
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Public relations personnel -- Kampala -- Uganda Public relations -- Kampala -- Uganda |
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Public relations personnel -- Kampala -- Uganda Public relations -- Kampala -- Uganda Nabukeera, Yudaya An analysis of the roles of public relations practitioners in Kampala, Uganda |
description |
There is lack of a strategic body of literature and books of the practice of public relations (PR) in Uganda. This prohibits the public relations practitioners to participate in African and disadvantages the PR practitioners in terms of participating in African and global debates about their discipline. The lack of knowledge in PR has an impact on the way practitioners carry out their duties in an organisation and it also has an impact on the way top management views practitioners. This treatise focuses on PR practitioners in Kampala, Uganda. The research focused on global literature on what roles practitioners carried out in the rest of the world, and this was then compared with the roles of Ugandan practitioners The research discusses current literature in the field of roles research and empirically analyses the role of technician, manager and strategist in Uganda. The data was collected by means of a self-administered questionnaire mainly through email and door-to-door distribution of questionnaires and lastly through telephone interviews. The research was conducted in the Kampala District. The majority of the practitioners in Uganda currently do not fulfill the roles of technician, manager and strategic role. |
author |
Nabukeera, Yudaya |
author_facet |
Nabukeera, Yudaya |
author_sort |
Nabukeera, Yudaya |
title |
An analysis of the roles of public relations practitioners in Kampala, Uganda |
title_short |
An analysis of the roles of public relations practitioners in Kampala, Uganda |
title_full |
An analysis of the roles of public relations practitioners in Kampala, Uganda |
title_fullStr |
An analysis of the roles of public relations practitioners in Kampala, Uganda |
title_full_unstemmed |
An analysis of the roles of public relations practitioners in Kampala, Uganda |
title_sort |
analysis of the roles of public relations practitioners in kampala, uganda |
publisher |
Nelson Mandela Metropolitan University |
publishDate |
2006 |
url |
http://hdl.handle.net/10948/838 |
work_keys_str_mv |
AT nabukeerayudaya ananalysisoftherolesofpublicrelationspractitionersinkampalauganda AT nabukeerayudaya analysisoftherolesofpublicrelationspractitionersinkampalauganda |
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1718565138345230336 |