Difficulties experienced by small business managers in marketing their businesses

The small business sector in today‘s world is considered seriously by researchers, scholars, policy-makers and governments as an important answer in addressing problems of unemployment, poverty alleviation, and redistribution of wealth. Promoting and encouraging the development of the small business...

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Bibliographic Details
Main Author: Kpalou, Jean-Yves Gaba
Format: Others
Language:English
Published: Nelson Mandela Metropolitan University 2012
Subjects:
Online Access:http://hdl.handle.net/10948/d1018635