Waddington, A. J. (2012). Investigating the impact of brand reputation on brand architecture strategies: A study on a South African automotive company. Rhodes University.
Chicago Style (17th ed.) CitationWaddington, Andrew John. Investigating the Impact of Brand Reputation on Brand Architecture Strategies: A Study on a South African Automotive Company. Rhodes University, 2012.
MLA (8th ed.) CitationWaddington, Andrew John. Investigating the Impact of Brand Reputation on Brand Architecture Strategies: A Study on a South African Automotive Company. Rhodes University, 2012.
Warning: These citations may not always be 100% accurate.