An analysis of how Zimbabwean women negotiate the meaning of HIV/AIDS prevention television advertisements
Within the context of debates concerning the impact of media on audiences, this study takes the form of a qualitative audience reception analysis; to investigate how a particular group of female audiences situated in Zimbabwe interprets televised HIV/AIDS prevention advertisements. It examines the e...
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| Format: | Others |
| Language: | English |
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Rhodes University
2006
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| Online Access: | http://hdl.handle.net/10962/d1002889 |