| Summary: | Thesis (MBA)--Stellenbosch University, 2002. === ENGLISH ABSTRACT: This study has reviewed the current literature and debates on the relevance of
conventional strategy formulation given the turbulence in the business environment.
Conventional strategy formulation is under attack as a result of the advancement of
disruptive technologies such as the Internet. Many have gone further, and referred
to this digitization of the business environment as a "new" economy. This study has
reviewed a range of literature from academicians as well as practitioners on the
relevance of strategy in an Internet environment.
Many of the authors, while admitting that real-time fine-tuning of some of the
analytical tools currently in use was warranted, still feel that most of the conventional
concepts still apply. Businessesare still affected by the same competitive forces of
rivalry, substitutes, new entrants and the bargaining powers of suppliers and buyers.
Organisations must still look for distinctiveness for them to have a sustainable
competitive edge over their rivals. This study has reviewed the impact of the Internet
on industry structure, the value chain, and the implications for competitive
advantage. The conclusion that can be gleaned from these reviews is that doing
business on the Internet will not save businessesfrom failure if they are not applying
the correct strategies.
The convergence of views appears to be that there is nothing new about the "new"
economy, but the technological platform created by the Internet presents major
opportunities that can be used in a hybrid form of online practices such as online
order processing with established models of brick and mortar such as warehousing.
While the study did not intend to produce new or validate existing empirical insights,
it is has recommended that the Internet must be used as an enabler and integrated
within existing businessprocesses. === AFRIKAANSE OPSOMMING: Hierdie studie hersien die huidige literatuur en bespreek die toepaslikheid van die
konvensionele strategieformulasie gegewe die onvoorspelbaarheid in die besigheidsomgewing.
Konvensionelestrategieformulering is onder aanval as gevolg van die
vordering van omverwerpende tegnologie soos die Internet. Verskeie menings gaan
verder, met verwysing na die rekenarisering van die besigheidsomgewing as 'n
"nuwe" ekonomie. Hierdie studie hersien 'n reeks van literatuur van akademeci,
asook praktisyns oor die toepaslikheid van strategie in die Internet omgewing.
Baie van die outeure, terwyl hulle erken dat intydse verfyning van sekere van die
analitiese modelle("tools") tans in gebruik geldig is, is hulle terselfdertyd van mening
dat die konvensionele konsepte steeds toepaslik is. Besighede word steeds
beinvloed deur dieselfde kompeterende drywers van kompetisie, subtitusie, nuwe
mark toetreders en die onderhandelingsmag van verskaffers en aankopers.
Organisasies moet steeds op die uitkyk bly vir iets wat volhoubare kompeterende
voordele inhou oor mededingers. Die gevolgtrekking van hierdie oorsigte is dat
besighede nie suksesvol bedryf kan word op die Internet sonder die toepaslike
strategie nie.
Die herleiding van sieninge wil voorgee dat daar geen verandering is in die "nuwe"
ekonomie, maar dat die tegnologiese platform geskep deur die Internet materiële
geleenthede bied wat gebruik kan word as deel van intydse praktyke en bestelprosesse
met bestaande basiese"briek and mortar" modelle, soos pakhuise.
Terwyl die studie nie bedoel om nuwe empiriese insigte te genereer of te staaf nie,
word dit aanbeveel dat die Internet gebruik moet word as deel van bemagting van
huidige besigheidsmodelle.
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