The relevance of certification of origin as a marketing tool in the South African wine market
Thesis (MBA)--Stellenbosch University, 2012. === Almost every geographical wine producing area has a generic marketing organisation in the form of a wine route organisation or similar organisation that aspires to create a favourable perception of their area in the minds of wine consumers. In their e...
Main Author: | Engelbrecht, Josias Andreas |
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Other Authors: | Herbst, F. J. |
Format: | Others |
Language: | en_ZA |
Published: |
Stellenbosch : Stellenbosch University
2013
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Subjects: | |
Online Access: | http://hdl.handle.net/10019.1/80766 |
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