Now wasn't the time : the ANC's 1994 election campaign in South Africa's Western Cape Province

• Main Author: Eldridge, Matthew
• Other Authors: Schrire, Robert A
• Format: Dissertation
• Language: English
• Published: University of Cape Town 2016
• Subjects: Elections - South Africa - Western Cape; Political campaigns - South Africa - Western Cape.; Voting - South Africa - Western Cape; Voting research - South Africa - Western Cape
• Online Access: http://hdl.handle.net/11427/17532

Bibliography: pages [156]-159. === I have written this dissertation as an empirical study of the African National Congress' (ANC) 1994 election campaign in South Africa's Western Cape Province. Primarily, I address one overriding question: what are the principal reasons for and ramifications of the AN C's inability to win control of the province? I begin by exploring key factors concerning the history, demographics, electoral system and pre-campaign voter attitudes of the province that may have influenced how the party developed and implemented its strategy. I describe the evolution of the campaign, including strategic decisions made before and during its execution, and analyze the content of appeals to voters. I then assess the extent to which the above factors may have affected the campaign and examine the election results. I conclude by offering plausible implications of this case for future ANC campaigns in the Western Cape.