The use of attribute analysis to improve volume forecasting
M.Comm. === The objectives of this research can be summarised as follows: To integrate the customer research technique of attribute analysis with the volume planning process. To determine whether attribute analysis, is a useful and reliable tool for determining purchase behavior in the small sedan s...
Main Author: | Levine, Gregory David |
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Published: |
2012
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Subjects: | |
Online Access: | http://hdl.handle.net/10210/7488 |
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