Aspects as organisational buying behaviour in the South African Leather Industry (dyestuffs and chemicals)
Knowledge of the many influences that affect purchasing preferences is important for marketers o Apart from the technical and economic factors of importance, non- economic factors are also significanto The latter have sociological and psychological bases o Organisational buying behaviour models...
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| Format: | Others |
| Language: | en |
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2015
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| Online Access: | Schmidt, Dirk Otto (1994) Aspects as organisational buying behaviour in the South African Leather Industry (dyestuffs and chemicals), University of South Africa, Pretoria, <http://hdl.handle.net/10500/17676> http://hdl.handle.net/10500/17676 |