A model for representing the motivational and cultural factors that influence mobile phone usage variety
Mobile phone usage involves the mobile phone, the telecommunications system, mobile phone users, and the adoption and use of the system. Mobile communications is a complex and rapidly changing industry consisting of the hardware, software, network and business aspects. Mobile phone users are infl...
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Online Access: | Van Biljon, Judith Arnoldine (2006) A model for representing the motivational and cultural factors that influence mobile phone usage variety, University of South Africa, Pretoria, <http://hdl.handle.net/10500/2149> http://hdl.handle.net/10500/2149 |
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ndltd-netd.ac.za-oai-union.ndltd.org-unisa-oai-uir.unisa.ac.za-10500-21492018-11-19T17:14:08Z A model for representing the motivational and cultural factors that influence mobile phone usage variety Van Biljon, Judith Arnoldine Marsden, G. Kotze, P Technology adoption Mobile phone usage Usage spaces Motivational needs Cultural factors 621.38456 Cell phones -- Social aspects Technology -- Social aspects Mobile phone usage involves the mobile phone, the telecommunications system, mobile phone users, and the adoption and use of the system. Mobile communications is a complex and rapidly changing industry consisting of the hardware, software, network and business aspects. Mobile phone users are influenced by demographic, social, cultural and contextual factors that complicate the understanding of mobile phone usage. Advances in technology and market competition drive the addition of new services and features. In contrast, human cognition and attention are more constrained and many users find it difficult to cope with the cognitive demands of mobile phone technology. The aim of this study is to develop a model for representing the influence of motivational needs and cultural factors on mobile phone usage variety. The link between motivational needs and mobile phone usage variety, the cultural factors that influence mobile phone usage variety, as well as usage spaces as an approach to representing usage variety, are researched. The research encompasses a literature study, structured interviews, a pilot study and a survey. The pilot study and survey yielded data about mobile phone usage of university students under the age of 30 in South Africa. The results from the statistical analysis were triangulated with the findings of the literature study and the observations made about mobile phone usage during this two-year period. A final survey was conducted to verify the model. The contribution of this study is a mobile phone technology usage model (MOPTUM) for representing the motivational and cultural factors that influence mobile phone usage variety in such a way that users can use the model to express their mobile phone usage needs in non-technical terms while marketers and designers can use the model to convert the expressed user needs into the features required. MOPTUM draws on concepts and models from sociology, computer-supported cooperative work, human-computer interaction and technology adoption models from the field of marketing. MOPTUM verifies some existing findings on mobile phone usage and then integrates and extends these existing models to provide a new model for understanding the motivational and cultural factors that influence mobile phone usage variety. Computing Ph. D. (Computer Science) 2009-08-25T11:00:55Z 2009-08-25T11:00:55Z 2006-11 2006-11-30 Thesis Van Biljon, Judith Arnoldine (2006) A model for representing the motivational and cultural factors that influence mobile phone usage variety, University of South Africa, Pretoria, <http://hdl.handle.net/10500/2149> http://hdl.handle.net/10500/2149 en 1 online resource (x, 296 leaves) |
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Technology adoption Mobile phone usage Usage spaces Motivational needs Cultural factors 621.38456 Cell phones -- Social aspects Technology -- Social aspects |
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Technology adoption Mobile phone usage Usage spaces Motivational needs Cultural factors 621.38456 Cell phones -- Social aspects Technology -- Social aspects Van Biljon, Judith Arnoldine A model for representing the motivational and cultural factors that influence mobile phone usage variety |
description |
Mobile phone usage involves the mobile phone, the telecommunications system, mobile phone users,
and the adoption and use of the system. Mobile communications is a complex and rapidly changing
industry consisting of the hardware, software, network and business aspects. Mobile phone users are
influenced by demographic, social, cultural and contextual factors that complicate the understanding of
mobile phone usage.
Advances in technology and market competition drive the addition of new services and features. In
contrast, human cognition and attention are more constrained and many users find it difficult to cope with
the cognitive demands of mobile phone technology.
The aim of this study is to develop a model for representing the influence of motivational needs and
cultural factors on mobile phone usage variety. The link between motivational needs and mobile phone
usage variety, the cultural factors that influence mobile phone usage variety, as well as usage spaces as an
approach to representing usage variety, are researched.
The research encompasses a literature study, structured interviews, a pilot study and a survey. The pilot
study and survey yielded data about mobile phone usage of university students under the age of 30 in
South Africa. The results from the statistical analysis were triangulated with the findings of the literature
study and the observations made about mobile phone usage during this two-year period. A final survey was
conducted to verify the model.
The contribution of this study is a mobile phone technology usage model (MOPTUM) for representing
the motivational and cultural factors that influence mobile phone usage variety in such a way that users can
use the model to express their mobile phone usage needs in non-technical terms while marketers and
designers can use the model to convert the expressed user needs into the features required.
MOPTUM draws on concepts and models from sociology, computer-supported cooperative work,
human-computer interaction and technology adoption models from the field of marketing. MOPTUM
verifies some existing findings on mobile phone usage and then integrates and extends these existing
models to provide a new model for understanding the motivational and cultural factors that influence
mobile phone usage variety. === Computing === Ph. D. (Computer Science) |
author2 |
Marsden, G. |
author_facet |
Marsden, G. Van Biljon, Judith Arnoldine |
author |
Van Biljon, Judith Arnoldine |
author_sort |
Van Biljon, Judith Arnoldine |
title |
A model for representing the motivational and cultural factors that influence mobile phone usage variety |
title_short |
A model for representing the motivational and cultural factors that influence mobile phone usage variety |
title_full |
A model for representing the motivational and cultural factors that influence mobile phone usage variety |
title_fullStr |
A model for representing the motivational and cultural factors that influence mobile phone usage variety |
title_full_unstemmed |
A model for representing the motivational and cultural factors that influence mobile phone usage variety |
title_sort |
model for representing the motivational and cultural factors that influence mobile phone usage variety |
publishDate |
2009 |
url |
Van Biljon, Judith Arnoldine (2006) A model for representing the motivational and cultural factors that influence mobile phone usage variety, University of South Africa, Pretoria, <http://hdl.handle.net/10500/2149> http://hdl.handle.net/10500/2149 |
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AT vanbiljonjuditharnoldine amodelforrepresentingthemotivationalandculturalfactorsthatinfluencemobilephoneusagevariety AT vanbiljonjuditharnoldine modelforrepresentingthemotivationalandculturalfactorsthatinfluencemobilephoneusagevariety |
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