Measuring the effectiveness of generic advertising- an analysis of the sugar generic marketing campaign
This study will focus on the South African sugar generic marketing campaign and compare this initiative with other generic food commodity marketing campaigns with the objective of identifying appropriate methodologies for measuring generic marketing campaign effectiveness === The purpose of the stud...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | en |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10500/98 |