An assessment of the role of corporate brand identity in corporate brand image formation
This study focuses on the extent to which the various elements of corporate brand identity as identified in the literature are perceived to contribute to corporate brand image formation. In doing so, a theoretical perspective is adopted for this study that borrows from both marketing communication a...
Main Author: | |
---|---|
Other Authors: | |
Format: | Others |
Language: | en |
Published: |
2013
|
Subjects: | |
Online Access: | Le Roux, Christelle (2013) An assessment of the role of corporate brand identity in corporate brand image formation, University of South Africa, Pretoria, <http://hdl.handle.net/10500/9847> http://hdl.handle.net/10500/9847 |