A descriptive analysis into South African consumers' intention to purchase authentic luxury fashion brands versus counterfeit products
Counterfeiting is an illegal activity that continues to boom in the 21st century. Many research studies regarding counterfeiting undertaken in the past have had a strong focus on the supply side of the industry, whereas few studies look to consumer demand and even fewer towards consumer demand for c...
Main Author: | |
---|---|
Other Authors: | |
Format: | Others |
Language: | en |
Published: |
2013
|
Subjects: | |
Online Access: | http://hdl.handle.net/10500/13032 |