Televisiekykers se ervaring van die uitbeelding van Anima en Animus in
televisieadvertensies

Televisiekykers se ervaring van die uitbeelding van Anima en Animus in televisieadvertensies

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OPSOMMING Heteroseksuele interaksie word deur adverteerders in televisieadvertensies aangewend en die doel van die studie was om te bepaal hoe kykers dit ervaar. Data is ingesamel deur `n aantal advertensies aan skoolkinders te vertoon waarna onderhoude gevoer is om vas te stel hoe die kinders die...

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Bibliographic Details
Main Author:	Krause, George Frederick
Other Authors:	Kruger, P. (Prof.)
Language:	en
Published:	2009
Subjects:	Anima Animus Archetypal Analytical psychology Advertising Archetypes C.G Jung Collective Unconscious Consumer psychology Paleopsychology School Children Television commercials
Online Access:	http://hdl.handle.net/10500/2434

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