Competitive advantage through relationships in ABSA Private Bank

Competitive advantage through relationships in ABSA Private Bank

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This study investigates the dynamic and challenging affluent market of the South African banking sector. An evolution in client demands has created a need for a more exclusive banking solution known as private banking. The research project takes place in the ABSA Private Bank Gauteng Division, the p...

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Bibliographic Details
Main Author: Browne, Richard
Published: 2011
Subjects:
Banking industry
Private banking
Relationship banking
Online Access:http://hdl.handle.net/10500/4448
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spelling ndltd-netd.ac.za-oai-union.ndltd.org-unisa-oai-umkn-dsp01.int.unisa.ac.za-10500-44482016-04-16T04:08:08Z Competitive advantage through relationships in ABSA Private Bank Browne, Richard Banking industry Private banking Relationship banking This study investigates the dynamic and challenging affluent market of the South African banking sector. An evolution in client demands has created a need for a more exclusive banking solution known as private banking. The research project takes place in the ABSA Private Bank Gauteng Division, the population of which are private bankers and financial planners involved in the actual client facing engagements. Through a questionnaire sampling 40 client facing staff, responses were gathered followed by deeper investigation into the objectives through interviews of both the direct reporting lines in each of the suites in the province, including the provincial executive. 2011-06-28T11:12:50Z 2011-06-28T11:12:50Z 2011-06-28 Thesis http://hdl.handle.net/10500/4448 MBA Research Report;2011
collection NDLTD
sources NDLTD
topic Banking industry
Private banking
Relationship banking
spellingShingle Banking industry
Private banking
Relationship banking
Browne, Richard
Competitive advantage through relationships in ABSA Private Bank
description This study investigates the dynamic and challenging affluent market of the South African banking sector. An evolution in client demands has created a need for a more exclusive banking solution known as private banking. The research project takes place in the ABSA Private Bank Gauteng Division, the population of which are private bankers and financial planners involved in the actual client facing engagements. Through a questionnaire sampling 40 client facing staff, responses were gathered followed by deeper investigation into the objectives through interviews of both the direct reporting lines in each of the suites in the province, including the provincial executive.
author Browne, Richard
author_facet Browne, Richard
author_sort Browne, Richard
title Competitive advantage through relationships in ABSA Private Bank
title_short Competitive advantage through relationships in ABSA Private Bank
title_full Competitive advantage through relationships in ABSA Private Bank
title_fullStr Competitive advantage through relationships in ABSA Private Bank
title_full_unstemmed Competitive advantage through relationships in ABSA Private Bank
title_sort competitive advantage through relationships in absa private bank
publishDate 2011
url http://hdl.handle.net/10500/4448
work_keys_str_mv AT brownerichard competitiveadvantagethroughrelationshipsinabsaprivatebank
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