An assessment of open source promotion in addressing ICT acceptance challenges in Tanzania

• Main Author: Kinyondo, Josephat
• Other Authors: Van Biljon, J. (Prof.)
• Format: Others
• Language: en
• Published: 2012
• Subjects: Open source; Communication technology; Promotion; 005.30688; Computer software > Tanzania > Marketing; Computer software > Marketing; Information Technology > Social aspects > Tanzania; Open source software > Social aspects; Computer software > Testing
• Online Access: http://hdl.handle.net/10500/6046

Developing countries like Tanzania experience challenges towards utilization and acceptance of ICT; calling for a need to further research on the concept. Open Source (OS) usage is a potential strategy for addressing such challenges. However, the success of this strategy strongly relies on the strength of the promotional efforts. The study, therefore aims at assessing the OS promotional efforts in relation to ICT acceptance challenges in Tanzania. This study entailed a descriptive, mixed-methods research. A literature analysis, document analysis and observations of OS community activities were conducted in order to list the ICT acceptance challenges. The results formed a basis for survey and interview questions. The findings obtained were triangulated to determine the existing OS promotional activities and assess the effectiveness of the promotional efforts in addressing ICT acceptance challenges in Tanzania. The study also makes recommendations on how OS promotional efforts should be changed to improve their effectiveness. === Computing === (M.Sc. (Information Systems))