The cover story effect : investors’ reactions to cover stories and the impact on share price
The objective of this study was to analyse the impact of business magazine cover stories, albeit positive, neutral or negative, on the share price of the featured company. Two of the aspects of investment finance are rational behaviour and efficient markets. Both of these concepts were explored to u...
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University of Pretoria
2013
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| Online Access: | http://hdl.handle.net/2263/23781 De la Port, D 2010, The cover story effect : investors’ reactions to cover stories and the impact on share price, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23781 > http://upetd.up.ac.za/thesis/available/etd-04042011-192338/ |