The role of Web 2.0 in building the start-up’s brand in South Africa
Start-ups face specific challenges when it comes to establishing their brand in the market. Web 2.0, the next generation of the Internet, presents both a significant opportunity and challenge for such start-ups to engage with customers online and build their brand. It is therefore the purpose of thi...
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2013
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| Online Access: | http://hdl.handle.net/2263/23870 Hasson, Y 2009, The role of Web 2.0 in building the start-up’s brand in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23870 > http://upetd.up.ac.za/thesis/available/etd-04082010-114909/ |
| Summary: | Start-ups face specific challenges when it comes to establishing their brand in the market. Web 2.0, the next generation of the Internet, presents both a significant opportunity and challenge for such start-ups to engage with customers online and build their brand. It is therefore the purpose of this study to examine the role that Web 2.0 plays in building the brand of the start-up. === Dissertation (MBA)--University of Pretoria, 2010. === Gordon Institute of Business Science (GIBS) === unrestricted |
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