The role of Web 2.0 in building the start-up’s brand in South Africa
Start-ups face specific challenges when it comes to establishing their brand in the market. Web 2.0, the next generation of the Internet, presents both a significant opportunity and challenge for such start-ups to engage with customers online and build their brand. It is therefore the purpose of thi...
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2013
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| Online Access: | http://hdl.handle.net/2263/23870 Hasson, Y 2009, The role of Web 2.0 in building the start-up’s brand in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23870 > http://upetd.up.ac.za/thesis/available/etd-04082010-114909/ |