Determinants of Super 14 rugby fan's team loyalty
Sport plays a significant role in societies worldwide and this has lead to an increase in the interest in sports fans’ behaviour. South Africans regard rugby as an important role player in their country, national culture - and also as a symbol of hope. This study aimed to enhance the knowledge of fa...
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2013
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| Online Access: | http://hdl.handle.net/2263/24529 Kotze, CS 2011-05-11, Determinants of Super 14 rugby fan's team loyalty, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/24529> http://upetd.up.ac.za/thesis/available/etd-05102011-153927/ |