Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience
Marketers increasingly face challenges in trying to understand the decision-making processes and behaviours of those consumers located at the Bottom of the Pyramid (BOP). It has been proven that 73% of fast-moving consumer goods (FMCG) purchases are made at the point-of sale, and product packaging h...
Similar Items
-
Influence of convenience goods package on consumer buying behaviour : an international student's perspective
by: Tinonetsana, Faith
Published: (2017) -
Characterisation and Environmental Value Proposition of Reuse Models for Fast-Moving Consumer Goods: Reusable Packaging and Products
by: Żaneta Muranko, et al.
Published: (2021-03-01) -
Using the Package to Influence Consumers' Choice of Brand : A Study on the Effect of Package Communication Claims on Propensity to Switch Brand
by: Håkansson, Nathalie, et al.
Published: (2014) -
Role of packaging in consumer buying behavior
by: Fuad Mohammed Alhamdi
Published: (2019-12-01) -
THE ROLE OF DERMOCOSMETIC PACKAGING IN CONSUMER BUYING DECISIONS
by: Paulina Malinowska
Published: (2020-09-01)