Innovation in distribution models at the base of the pyramid
This study investigates how innovation in distribution models at the base of the pyramid overcomes the impact of institutional and infrastructural voids in the base of the pyramid (BOP) markets. The research was based on the qualitative assessment of successful companies currently operating in the h...
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2013
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| Online Access: | http://hdl.handle.net/2263/26828 Osborn, DV 2011, Innovation in distribution models at the base of the pyramid, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26828 > http://upetd.up.ac.za/thesis/available/etd-07292012-144042/ |