Strategic communication in alliances : perceptions of alliances partners on relationship outcomes
Organisations experience increased social, political and economic pressure that is evident in the increased pressure that stakeholders place on organisations. Organisations increasingly realise that stakeholders’ values and objectives need to be incorporated into organisational strategy as well as t...
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2013
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| Online Access: | http://hdl.handle.net/2263/29790 Coetzee, EM 2008-11-25, Strategic communication in alliances : perceptions of alliances partners on relationship outcomes, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/29790> http://upetd.up.ac.za/thesis/available/etd-11252008-100328/ |