Exploring the role of consumer brands In shaping employer brand attractiveness
The purpose of this research was to explore if there is a role that consumer brands play in shaping the attractiveness of an employer brand. This qualitative study was conducted using the exploratory approach, because the prior insights of the proposed relationship were modest and inconclusive. The...
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University of Pretoria
2015
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| Online Access: | http://hdl.handle.net/2263/44449 Simelane, T. (2015).Exploring the role of consumer brands In shaping employer brand attractiveness (MBA mini-dissertation).Gordon Institute of Business Science, University of Pretoria. Retrieved from http://repository.up.ac.za/handle/2263/1818 |