Antecedents to the luxury purchase intentions of South African millennials
This study seeks to explicate the antecedents to the luxury purchase intentions of the influential South African Millennial consumer. Specifically, the purpose of this study is to firstly verify the cross-cultural stability of Shukla s (2012) conceptual value perceptions model (comprising social,...
Main Author: | Botha, Nastasja |
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Other Authors: | Reyneke, Mignon |
Language: | en |
Published: |
University of Pretoria
2016
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Subjects: | |
Online Access: | http://hdl.handle.net/2263/52358 Botha, N 2015, Antecedents to the luxury purchase intentions of South African millennials, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52358> |
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