The power of children for loyalty programmes : a cross-customer effect approach
The proposed aim of the study is to investigate the influence of children in family decision making and their propensity to act as a differentiator of loyalty programmes through the adoption of a cross-customer effect approach. The intent was to explore whether children as a cross-customer effect ap...
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| Language: | en |
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University of Pretoria
2018
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| Online Access: | http://hdl.handle.net/2263/64906 Pather, K 2017, The power of children for loyalty programmes : a cross-customer effect approach, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/64906> |