False advertising and consumer protection in South Africa
Magister Legum - LLM === Deceptive advertising, which is also known as false advertising, refers to a manufacturer making use of confusing, misleading, or blatantly untrue statements to promote a particular product or service. The phrase ‘false, misleading or deceptive’ was apparently adopted from N...
Main Author: | Kerchhoff, Dominique |
---|---|
Other Authors: | Mupangavanhu, Yeukai |
Language: | en |
Published: |
University of the Western Cape
2021
|
Subjects: | |
Online Access: | http://hdl.handle.net/11394/7825 |
Similar Items
-
THE PROTECTION OF THE CONSUMERS’ RIGHTS REGARDING ONLINE MISLEADING AND COMPARATIVE ADVERTISING IN THE CONTEXT OF THE EUROPEAN UNION STRATEGY
by: GHEORGHE ORZAN, et al.
Published: (2014-05-01) -
CONTINUAL ADVERTISING AND PROTECTION OF CONSUMERS
by: Zorka Grandov, et al.
Published: (2009-12-01) -
Advertising redefined by new media : a case study of Vodacom South Africa
by: Muridzo, Searchmore
Published: (2015) -
Ethical aspects of advertising in the struggle for consumer confidence
by: Galavtina Anna, et al.
Published: (2016-05-01) -
Influence of advertising as a means of information transmission towards consumer: theoretical aspect
by: Jolita Vveinhardt, et al.
Published: (2006-12-01)