The mediating influence of loyalty programmes on repeat purchase behaviour in the retail sector
A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing January 2016 === While there has been significant research on loyalty programmes in t...
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| Format: | Others |
| Language: | en |
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2017
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| Online Access: | Dlamini, Siphiwe (2016) The mediating influence of loyalty programmes on repeat purchase behaviour in the retail sector, University of the Witwatersrand, <http://hdl.handle.net/10539/21771> http://hdl.handle.net/10539/21771 |