An assessment of the marketing capabilities of trade book publishers in South Africa
A research report submitted to the Faculty of Humanities, School of Literature, Language and Media in partial fulfilment of the requirements for the degree of M.A Publishing Studies at the University of the Witwatersrand, 2016 === The purpose of this study is to investigate the current marketing cap...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | en |
| Published: |
2017
|
| Subjects: | |
| Online Access: | Willis, Catherine Jean (2016) An assessment of the marketing capabilities of trade book publishers in South Africa, University of the Witwatersrand,<http://hdl.handle.net/10539/21830> http://hdl.handle.net/10539/21830 |