Impact of sales staff turnover on customer equity in the South African luxury automotive industry
A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing Johannesburg, 31 March 2016 === The purpose of this study was to understand the impact...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | en |
| Published: |
2018
|
| Subjects: | |
| Online Access: | Mbonwa, Sthandweyinkosi Ntokozo (2016) Impact of sales staff turnover on customer equity in the South African luxury automotive industry, University of the Witwatersrand, Johannesburg, <https://hdl.handle.net/10539/23840> https://hdl.handle.net/10539/23840 |