Factors influencing the purchase intention of the black middle-class in emerging markets for global brands: the case of fashion brands in South Africa
A thesis submitted in full fulfilment of the requirements for the degree of Doctor of Philosophy (Marketing) at the University of Witwatersrand, 2017 === With the rise of globalisation, consumers are increasingly faced with having to make purchase decisions between domestic and foreign products or...
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| Format: | Others |
| Language: | en |
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2018
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| Online Access: | Van den Berg, Annekee (2017) Factors influencing the purchase intention of the black middle-class in emerging markets for global brands : the case of fashion brands in South Africa, University of the Witwatersrand, Johannesburg, <https://hdl.handle.net/10539/24145> https://hdl.handle.net/10539/24145 |