Komparace nástrojů pro analýzu webu

• Main Author: Cerman, Michal
• Other Authors: Ing.Libor Gála
• Format: Dissertation
• Language: Czech
• Published: Vysoká škola ekonomická v Praze 2008
• Online Access: http://www.nusl.cz/ntk/nusl-165189

This thesis is dealing with problems concerning analyzes of websites visit rate. The main goal of this thesis is to create a generic model for web analysis. The second goal is to verify usability of this model. Thesis is divided into four parts. The first chapter is on definition of terms used in thesis. The following chapter contains description and comparison of two methods of web traffic data sources. The first method captures data using log files, the second one through page tags. The last theoretical part focuses on definition of key performance indicators. I will analyze them from four aspects, regarding to commonly used web business models. Within the practical part of this thesis I will create evaluation approach of web analytical tools. This model is based on previously defined key performance indicators. I will also involve in this model request on analytical tools based on my current know-how with work with these tools. I will also verify usability of this model by comparison two web analytical tools, Omniture SiteCatalyst HBX and Google Analytics.